Hi guys!
I took a crack at creating a brand identity for Utah HC. The Mammoth is my favorite of the names selected for fans to vote on, so that’s what I ran with. I wanted the color scheme to match the Utah Jazz City Edition jersey for the 2024-25 season, which is ultimately a throwback to the jerseys worn by the team from 1996-2004. I also included a few nods to the Arizona Coyotes (RIP).
Feel free to leave any constructive criticism in the comments. Let me know what works and what doesn't.
Thanks!
3 comments
I dislike the name Mammoth so much just because it’s a mouthful, but I love the mock jerseys, logos, and mascots so much. I love this design you created.
This mockup is fire!
I would buy both home and away jerseys immediately.
Great Job! I love the color scheme.
I like how you added your design rationale and decisions which shows you’re a true designer. Lots of users that post concepts here don’t add context or explanations and expect us to like their designs just because they think it looks good. Thank you for not being one of those users and taking time to share a cool concept!