I love this. I love the fact we fucked up the acronym. It’s awesome and it caught on instantly and there’s a story behind it. It’s 1000% unique.
I never cared for “Houston….Texans…..(x3)” or “We are Texans.” They are boring. “Swarm” felt forced and I have no idea how it connects to our brand.
“SWERM” on the other hand…..well that’s a fucking banger.
I wish the Texans would actually adopt this. I will buy a SWERM shirt, I will never buy a “swarm” shirt.
Just saying, Cal, just saying…
What’s the census data here? Anyone else inhabiting swermville?
10 comments
it’s already played out
This is Bulls On Parade all over again.
If it was some other team it would be hilarious. Now it’s hilarious and embarrassing. But mostly hilarious.
i know what swarm is – what is swerm? 🤔
How did swerm come about?
Swerm
I actually liked We Are Texans
I fucking love it! Texans swarm was cool, but didn’t feel our own. We’re not bugs or anything, we’re Texans. Swerm just hits different 🤘
Can I not like either? Lol