A New Look, A New Identity, A New Era | Black & White presented by Spectrum
As we embark on a decade of Black & White, we head up north to Toronto to visit a few of our key pieces in this upcoming season. From a brand new contract in Quinton Byfield to a enemy-turned-friend in Warren Foegele, this is a new team, with a new look. In a summer filled with hard work, on and off the ice, we explore how the organization evolved our brand, debuted new uniforms, and ushered in a new era of LA Kings Hockey.
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14 comments
#GKG
GKG! Hope Drew recovers soon
GKG!!!
Let's hope they can show up to play this year.
I see a diamond in the rough with Akil. Wishing him a good NHL career.
GKG! Excited for the new season 🎉
No stripes needed on the bottom of the jerseys.
Byfield is our future!!!
Foegs with Qb
Jeannie with turc
GKG!
A "new identity" stained with some absurd insurance company. Gross.
The "Los Angeles" font on the jersey is a lil too bland/underwhelming
LFG!
Negative Nancy here ha, but as a 45 years fan, if you didnt tell me that jersey design was "new" i wouldve just thought we brought back the same jerseys from 90s. Kind of a rough claim to say New Look no? Minimal almost un-noticeable change to an old logo. We need a real NEW logo, change. Its definitely a new era so it would have been cool, imo, to have had an actual new look.