After the success of implementing NASCAR Fan Rewards during the 75th anniversary season, motorsport rewards programs have accelerated in popularity. So, let’s take a look at some of the top schemes, and why they work.
Why Fan Rewards Work
Offering consumers exclusive prizes is a tried and tested way to reward people for sticking with a brand across a wide range of industries. For example, many iGaming platforms provide a range of casino offers for both new and existing players alike. These offers can be things like free spins bonuses after the first cash deposit, a free daily shot at the platform’s jackpot prize, and daily cash drops. This allows players to try their hand at a wide selection of different casino games and gameplay options, so that they can find the games that best suit their preferred playing style.
In addition, rewards programs like this can help to foster consumer loyalty. And, there is perhaps no more loyal of a fanbase than NASCAR. Whenever fans watch any race during the Cup Series, Craftsman Truck Series, or Xfinity Series, this will grant them with a set number of points in the NASCAR Track app. This encourages fans to keep engaging with NASCAR’s races, and rewards them for continuing to support the motorsport. It also encourages fans to try out new races they might not typically watch, boosting audiences and engagement for the lesser known races.
NASCAR Fan Rewards
Upon signing up to the scheme, you will receive 250 points. Checking in on race leaderboards and purchases of race tickets, merchandise, visits to the Hall of Fame, and playing NASCAR Fantasy Live – the motorsport fantasy league – will also help to earn points.
Points collected in the rewards program can be redeemed for a wide range of products, such as tickets to the Truck Series, Xfinity Series, and Cup Series tickets. In addition, fans can redeem their points for merchandise and VIP experiences such as getting to wave the flag, be a passenger in the pace car, various stadium tours, and photo opportunities.
F1 Experiences Rewards
The F1 loyalty scheme works a little differently to the one above. Firstly, points are collected by making purchases and bookings through the F1 Experiences webpage exclusively.
Once points have been collected, they can be redeemed against booking F1 Experiences Ticket Packages and also to offset the cost of hotel rates. The benefit of this scheme is that the hotel discount applies for any booking made through the site – it does not have to be specifically for a trip to see F1.
MotoGP Fan Club
The aim of the MotoGP Fan Club is to earn XP (their word for points). You can earn points through interacting with polls, playing quizzes, completing weekly challenges, and getting involved in the MotoGP predictor.
Through the MotoGP Fan Club, you can win rewards such as VideoPass subscription discount codes, exclusive digital wallpapers, MotoGP store discount codes, and entry into prize draws that are exclusive to Fan Club members.
And there you have it – just a few of the top rewards schemes in the racing world, and why these reward schemes work so well.